In an age where quick fashion controls closets and digital advertisements flooding our displays, Ekori by Parveen Padalkar attracts attention for its peaceful power and credibility. Rooted in an abundant, generational custom of handloom weaving, Ekori is not simply another saree brand name– it’s an activity back to heritage, sustainability, and top quality.
Parveen Padalkar belongs to a family members that has actually been devoted to weaving for generations. The Padalkars have lengthy collaborated with master craftsmens, producing pure handloom sarees with old-time methods using natural, sustainable fabrics. Today, Parveen continues this legacy via Ekori, offering new life to ancient abilities and empowering artisan neighborhoods in the process.
Each Ekori saree is crafted by hand– no equipments, no shortcuts. The result is an item that is not just attractive yet likewise meaningful, woven with treatment, love, and cultural memory. “These aren’t just garments. They’re stories, woven slowly and with objective,” says Parveen.
What makes Ekori’s trip much more amazing is its * exceptional client loyalty. The brand flaunts a * repeat acquisition rate of over 90 % , an uncommon accomplishment in today’s competitive fashion room. A lot of Ekori’s development has actually come not from advertising, however from word of mouth, organic reach, and the enduring high quality of its sarees. Customers who acquire once often return for more.
“With a 90 % repeat client rate, Ekori proves that high quality and trust fund never go out of design,” Parveen keeps in mind with satisfaction.
This deep depend on and link with purchasers has likewise captured the focus of merchants across India. With no large advertising and marketing campaigns, stores are now approaching Ekori to equip its collections, acknowledging the brand’s credibility and growing demand.
Yet Ekori is not practically organization– it has to do with protecting crafts that are disappearing. A number of the craftsmens Parveen works with had actually almost left their looms behind, pushed out by industrial production and lack of support. Ekori has actually helped bring these weavers back right into the fold, supplying fair wages, consistent work, and deep regard for their experience.
“Our family has actually been in weaving for generations. Ekori is our way of recognizing that heritage– and sharing it with the globe,” claims Parveen.
As today’s customers grow progressively aware of the environmental and moral costs of quick fashion, lots of are selecting to go back to their origins– accepting typical, sustainable, and fairly made garments. Ekori symbolizes this change. Each saree is timeless, meant to be put on, valued, and passed down across generations.
At its heart, Ekori is an event of slow-moving fashion, workmanship, and cultural continuity. In a world of quick turnover and non reusable style, Parveen Padalkar has actually developed something really long-term– a brand grounded in heritage, liked by clients, and respected by artisans.
Ekori is not just maintaining a practice to life– it’s developing the future of fashion on the structure of trust fund, craft, and treatment.
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